jjAbb is the brain child of owner and CEO Joan MacDougal.

Joan, formerly a Director of American Express had become acutely aware of the weaknesses of loyalty programs. After leaving American Express 10 years ago, she has spent a significant amount of her time developing the jjAbb concept. Now a reality, Joan is very excited that her innovative behavioural marketing tool will create great sales for businesses AND completely happy satisfied customers!

Head officed in Homebush, minutes from Sydney Olympic Park, jjAbbCo is 100% Australian owned and operated!

jjAbb is technically a behavioural marketing system that has been designed to encourage business and customers to buy and sell goods and services using jjAbbs as an incentive or reward in a way that is a win / win for everyone who participates.

jjAbb is NOT money, it is NOT a credit system and it is NOT a loyalty program.

Businesses buy jjAbbs from jjAbbCO. Businesses then decide which products or services to offer jjAbbs as an incentive in order to sell their products and services most effectively. The beauty of this is that a business may use and should use jjAbb to help facilitate the sale thay want whilst the customer is with them! A business might look to apply jjAbbs the way they might have previously applied discounts. However the marketing is completely up to the business.

A jjAbb Member can earn and spend their jjAbbs at any participating business. They can use their jjAbbs to buy any product in a participating business using jjAbbs in full or as a part payment. To do this is a simple as the swipe of a card.

jjAbb is completely secure. Every jjAbb that exists in the market place is paid for in advance and the money is placed into an independent secure account. When we process any exchange of jjAbbs we do it in real time, in the same way as EFT/POS. If the jjAbbs are not available, the transaction will be declined. This allows us to guarantee the balance of jjAbbs in any account at any time!

A jjAbb Participating Business can cash in their jjAbbs at any time!

The benefit to members is using their jjAbbs to obtain the goods or services they want; whenever they want and where ever they want! A member can’t cash in or trade jjAbbs for cash at anytime.